As part of our daily lives ads are always there even if we don’t notice them. Many of these appear on our social media accounts and tend to be connected to things we have searched or looked at on the internet, however there are also many on billboards placed around high foot fall areas and at stations. Did you catch any of these?

This brings us here to the award-winning ad agency Grand Visual the epicentre of new advertising that will stand out and make people notice rather than just pass by. While here we got to meet the chief creative technology officer Dan Dawson.

Grand Visual is a unique production company who provide digital out of home services in a creative way. The team is made up of experts in such as technology, production, digital marketing and storytelling. Their aim is to create unique OOH campaigns for clients around the world, by doing this they want to maximize the effectiveness of each campaign.

During this visit Dan used the opportunity to discuss several of their campaigns with us and the process that goes along with this from the brief to the final production. He also discussed with us the transition from print marketing to digital marketing as he said:

The first real big digital out of home screens as we know them now was the transvision ones…those are in mainline stations . They were put in 15 years ago, but media owners weren’t really backing digital out of home then. It was only when they started to transform their existing print sites … you’ve seen the perimeter boards at football stadium that used to be big print sites and are now digital screens, then people really stated to take the medium seriously.

One of the campaigns that really caught my eye was a campaign for Lynx which was a large digital billboard campaign. Where an angel fell from the sky to interact with the perspective consumers in public spaces. This campaign gained over 1.3m YouTube views and gained 250,000 Facebook likes. Due to the success of the campaign it was replicated in 7 other Lynx market.

The campaign lunched on 5th of March 2011 in Victoria station where they placed a sticker on the floor advising commuters to look up, this was an initial interaction once someone stood in that spot and look up the process of the angel falling appears on the digital billboard thus making it look like they are standing next to the person.

Using Augmented reality in an advertising campaign is an innovative and creative way of connecting with audiences and increasing engagement, where it integrates the digital world into the real word. AR is quickly becoming one of the hottest trends in marketing and there is an expectation for it to reach $117.4 billion by 2022. So, what will be the new trend after AR & VR?