I worked with Motif agency on a focused digital campaign and coverage for the DJWE exhibition for its 13th edition 2016 . I was one of the digital team where I participated in analysing the client vision and defining the audience personas and then curated related and engaging content based on the interests of the target audience. I also managed with my colleague their social media platforms and ran their media booking campaigns.
The campaign was very successful, we managed to meet the KPIs on all the digital channels and the number of visitors to the exhibition were increased three times compared to the previous year.
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